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  • Merril Diniz

MARSBySHEROES, remote workforce of trained, skilled, certified women

Managed Remote Solutions (MARS), a unit of SHEROES delivers high value outcomes for businesses; connects the dots between companies, women workers and remote work.

As businesses struggle to keep pace with fast-changing market dynamics, business continuity poses a real threat across sectors. Navigating remote work transitions is an additional challenge. These factors are edging businesses to redefine the rules of how they operate and respond to demand/ supply issues in real-time. The concept of “workforce on cloud” is growing in its relevance, globally, and companies are racing to embrace it and keep their teams connected, and coordinated in real time.

In the last three years, MARS the remote solutions arm of SHEROES has built up a formidable remote team of skilled, trained, certified women resources, which is able to deliver value-based outcomes for businesses in record time. This is a ready-to-deploy on-demand “workforce on cloud” that can be scaled up to a 100-member team in 2 days flat, and scaled down based on real-time market needs.

This unit is managed end-to-end from payroll and HR compliance to training and security checks by the MARS team. In a nutshell, MARS is an end-to-end process outsourcing platform offering companies significant value in terms of quality and savings.

Some of the common challenges faced by businesses include scaling up in the required timeline, managing P&L impact while scaling up, as well as temporary scaling up to meet seasonal demands.

“MARS manages remote processes like a well-oiled machine with nothing left to chance — festivals, emergencies included,” says Pallavy Bohra, Head, Delivery at MARS By SHEROES.

Collectively, MARS impacts balance sheets, the GDP, sustainability (by reduction in carbon footprint), and the gender index by empowering women.

MARS clients include Zomato, Unilodgers, Clovia, Philips, Paytm, Delhivery and OxfordCaps, to name a few. Process offering include social media management and customer Support, Sales Lead Generation (multi-lingual), Data entry & Analysis, Quant Analysis, and customised solutions.

MARS resources undergo a rigorous training & certification process, and only 20% of the women who apply, make it to the final pool of MARS resources.

Till date MARS has deployed over 10,000 women resources, based in 560 plus locations. While MARS creates value on the business end of things, it has also created tangible impact in the lives of women. The women of MARS, are committed, skilled and extremely savvy about the remote work mode.

36-year old Ramandeep Chugh, a dedicated MARS resource, and mom of two girls based in Bhopal, works on a process related to the verification and authorising of executives for a new project. “The remote team as well as MARS team leaders are very supportive,” she shares.

Cecelia Joseph, single mom based in a remote town, is a dedicated MARS resource. Cecilia was able to build her work profile and gain financial independence, through her journey.

“Being able to work remotely is a skill and MARS bridges the gap on both sides — the organisation and the workforce — enabling a free flowing process around delivery of work and managed outcomes, “says Supriya Kumar-Kohli, Head — Corporate Relations at MARS by SHEROES.


#Community #RemoteWorking #BusinessContinuity #Women #SHEROES

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